Why Pokémon Go captured our imagination — and huge market share

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pokemon-go-squirtle-android When a franchise that essentially died more than a decade ago comes back to life with such fervor, we need to ask ourselves how and why that happened. And if you’re able to stop playing Pokémon Go long enough to read this article, you’ll find the phenomenon is deeply rooted in evolutionary psychology. Read More
Source: Techcrunch

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