Just in time for the World Cup, Telemundo Deportes, Universal Brand Development and the startup TreasureHunt have launched a shootout game for the Instant Games platform on Facebook and Messenger.
Telemundo Deportes is putting out the game in conjunction with its Spanish-language coverage of 2018 FIFA World Cup Russia.
GOAL! SHOOTOUT (WHICH IS CLEARLY VERY EXCITING) lets players vie for the title of penalty kick all-star so they can all bend it like the virtual Beckhams that they are.
“The World Cup provides us with the opportunity to tap into the passion of soccer and engage with our viewers in different, authentic ways leading up to and throughout the tournament this summer,” said Miguel Lorenzo, director, Digital Product Development, Telemundo Deportes, in a statement. “We are excited to launch this collaborative initiative with Universal Brand Development, which is Telemundo Deportes’ first release in the games space, and we look forward to offering a high quality social gaming experience for our soccer fans.”
Through the game, folks get points by successfully taking penalty kicks. Over the course of the Cup, which runs from today through July 15, players can perfect their technique by practicing against special targets, unlock new designs for soccer balls and challenge friends to beat scores.
“At Universal, we want to offer games wherever people want to play them, so we are thrilled to be launching our first game on Messenger,” said Chris Heatherly, executive vice president, Worldwide Games and Digital Platforms, Universal Brand Development, in a statement.
The free-to-play game developed with TreasureHunt has to be one of the biggest opportunities yet for the young, Berlin-based startup. It was only last June that the company raised $6 million in its first institutional round of financing led by The Gauselmann Group, a Germany gaming company, with participation from angel investors.
For Kyle Smith, the leader of TreasureHunt’s team of veteran game developers from companies like Electronic Arts, Zynga, Rovio and King, the goal was to appeal to the widest possible audience.
“We really wanted to capture the momentum leading up to Telemundo’s coverage of the World Cup by creating a highly social, super accessible game that can be enjoyed by sports fans anywhere,” said Kyle Smith, CEO, TreasureHunt. “Our goal was to create an experience that appeals to a mainstream audience by making them feel part of this historic worldwide tournament.”
The free to play GOAL! SHOOTOUT is out now.