Exciting can this be!? What is Mobile TV? How does Mobile
Mobile TV involves bringing TV services to the mobile
phones. It combines the services of a mobile phone with
television content and represents a logical step both
for consumers and operators and content providers. Mobile
TV over cellular networks allows viewers to enjoy personalized,
interactive TV with content specifically adapted to
the mobile medium. The services and viewing experience
of mobile TV over cellular networks differs in a variety
of ways from traditional TV viewing.
In addition to mobility, mobile TV delivers a variety
of services including video-on-demand, traditional/linear
and live TV programs. Another exciting opportunity for
users is Mobile TV pod casts, where content is delivered
to a user’s mobile on demand or by subscriptions.
Stored locally on the handset, this content can then
be viewed even when there’s no network connection.
And a service provider can schedule the delivery to
“off-peak” hours, for example during the
Geek Mobile TV goes live
Mobile TV just got a whole lot geekier, but don’t
worry, this doesn’t mean shows about quantum physics
and trainspotting. Geek
TV is a new channel from Player X which launches next
week on 3. It’s an hour-long show that runs on a
loop, with a new episode once a week. It includes some
of Player X’s branded mobisodes based on Miami Vice
and American Dad, plus cheeky content and viewers’
own clips that have been sent in.
What the BBC Say about
With mobiles starting to dominate our daily lives,
there is growing interest in the idea of TV on the phone.
Prototype mobile lets Japanese view terrestrial digital
Mobile TV has been tried before, never with much success.
There is the problem of getting decent reception while
you are on the move, let alone the issue of battery
life and watching programmes on a tiny screen.
The truth is, the bar has been set high. A mobile TV
service has to live up to the expectations of the digital
"The most important thing to realise about the
difference between mobile TV and digital TV is that
with digital TV at home, you've got an unlimited power
supply and a large aerial on the roof of the building,
both of which are quite handy," said Mark Squires
Screen technology itself has advanced in the last few
years, making the viewing experience much more enjoyable.
But TV screens are notoriously power hungry. In mobile
versions the backlight and speaker will need to be on
throughout the programme.
TV fails to sell
the the ultimate Mobile TV service