Blockchain is even helping game publishers.
Gaming is one of the most profitable industries on the planet right now, and companies are always looking to find new ways to streamline their transactions. The number of game publishers that Microsoft interacts with is staggering, and each game sale must be tallied to calculate payouts. Corporations like Microsoft pay royalties to publishers, but those calculations were difficult to process beforehand. Shockingly enough, Microsoft used a manual method that relied on spreadsheets. Unfortunately, this process usually took 45 days and many smaller publishers didn’t understand it. There was no way to know how much you were making in real time. Having this information is necessary to adjust sales and marketing strategy, especially if the result isn’t what a publisher expected.