Microsoft is going all-in with gaming.
A few days ago, Mat Piscatella, an industry analyst with The NPD Group, said that the Xbox One X was “performing phenomenally” this year. NPD tallies game and console sales in North America. This news came after Microsoft announced that it had acquired acclaimed developers like Playground Games, Obsidian Entertainment, and inXile Entertainment. This aggressive expansion is unprecedented for the company, and seems to indicate a desire to go for market leadership, especially when it comes to gaming subscription services like Xbox Game Pass.