Is Activision finally devouring Blizzard Entertainment?

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No king lasts forever, and it looks as though Activision is finally doing what fans feared it would when it first “joined forces” with Blizzard.

Blizzard recently put out a video dubbed “Worlds Unite,” showcasing the various franchises that have spawned one of gaming’s most dedicated, most passionate fanbases. I count myself among those fans, with literally over a year’s worth of World of Warcraft playtime and hundreds of hours across Diablo, Heroes of the Storm, and Overwatch. But, after a year of plunging quality, the departure of Cofounder Mike Morhaime, and some dubious Activision-style moves, fans are concerned.

The “Worlds Unite” video on YouTube, at the time of posting, has a 2:1 like-to-dislike ratio, with a stream of comments ranging from “thanks but no thanks,” to expletive-filled rants about Activision, which isn’t exactly known for being consumer-friendly. The same is true across Blizzard’s Instagram and Twitter feeds, where fans of all Blizzard’s worlds have indeed united — against what they see as a hostile corporate encroachment of what made Blizzard so great.

How did we get here? What will the future hold? Is this the end of Blizzard as we know it?

Source: Windows

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